Most people will respond to a call to action after watching a video.
Video is a powerful storytelling tool that can educate, entertain, and emote a response from your audience. If you have a business or personal brand and are thinking about using video I've listed 10 facts from the Wyzowl video survey conducted at the end of 2020. This supports why video needs to be part of your marketing strategy in 2021.
VIDEO MARKING FACTS
86% of video marketers say video has increased traffic to their website.
83% of video marketers say video has helped increase the average time their visitors spend on a page.
68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.
78% of video marketers say video has directly helped increase sales.